CISMEF · The 21st China International SME Fair
Zhongwai Enterprise Service Center debuts at the SME Fair
Keynote sharing · Launch ceremony · SME Digital and Intelligent Transformation Exhibition Forum
At the SME Digital and Intelligent Transformation Exhibition Forum of the 21st China International SME Fair, the "Zhongwai Enterprise Service Center," built by Guangdong Zhongwai Service Co., Ltd., was officially unveiled. Cui Yihua, Executive President of the Guangzhou Information Association and Chairman of Guangdong Zhongwai Holding Group, delivered a keynote speech on AI empowering the digital transformation of enterprise services, and the launch ceremony of the "Zhongwai Enterprise Service Center" was held simultaneously at the forum. Through the keynote speech and platform launch, the phased achievements of Zhongwai Enterprise Service Center in promoting the integration of digital technology, artificial intelligence and professional services were showcased.
Forum site of the SME Digital and Intelligent Transformation Exhibition at the 21st China International SME Fair
Debuted at the China International SME Fair, focusing on the digital and intelligent transformation of enterprise services
As artificial intelligence, large models and agents are gradually integrated into enterprise business processes, enterprise services are opening up new room for development in areas such as demand identification, resource matching and delivery coordination. How to effectively combine technology applications with professional services has become an important topic in the digital and intelligent transformation of enterprise services.
From establishment to operation, growth and global expansion, enterprises continuously face cross-stage and cross-disciplinary service needs such as Business & Tax, Intellectual Property, Qualifications & Programs, and digital upgrading. As their business develops, enterprises place higher demands on the coordination of professional resources, the connection between different services, and progress management across the entire process.
At this China International SME Fair, the Zhongwai Enterprise Service Center presented its construction approach and practical exploration for the digital and intelligent transformation of enterprise services, centered on how to understand enterprise needs more accurately, connect professional resources more conveniently, and organize service delivery more efficiently.
How AI can truly enter enterprise service scenarios
In the keynote speech, Cui Yihua elaborated on the practical value of AI in enterprise service scenarios, proposing that it should start from real business problems of enterprises. It is not about opening another chat window, nor about using technology to replace accountants, lawyers, intellectual property professionals or enterprise advisors, but about helping enterprises turn real problems more quickly into service needs that can be identified, matched and coordinated.
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AI does not replace professional services; it enables professional services to be understood faster, matched more accurately and delivered more efficiently.
—— Cui Yihua · Keynote Speech
Regarding the practical application of AI Agents, Cui Yihua proposed that the key lies in integrating them into real service processes. From intelligent consultation, demand identification and service matching to solution assistance, progress coordination and knowledge accumulation, AI can help handle high-frequency, standardized and structured information tasks and provide support for professionals.
In this process, professionals are responsible for professional judgment, solution confirmation, risk control and final delivery. By clearly defining the division of responsibilities between technology and professionals, service efficiency and delivery quality are improved together.
Cui Yihua, Executive President of the Guangzhou Information Association and Chairman of Guangdong Zhongwai Holding Group, delivers the keynote speech
In the keynote speech, Cui Yihua took digital tax services as an example to introduce the Zhongwai Enterprise Service Center's practical exploration in enterprise tax compliance scenarios. By integrating financial statements, tax and invoice (fapiao) data, combined with AI-assisted analysis and professional review, it helps enterprises sort out their business and tax status and identify potential risks, extending Business & Tax services from routine filing to ongoing analysis and compliance management, empowering enterprise tax compliance through digitalization and helping enterprises operate in a standardized manner.
15 years of deep roots in enterprise services, now to the Zhongwai Enterprise Service Center
Building on Zhongwai's 15 years of enterprise service practice, Guangdong Zhongwai Service Co., Ltd. is advancing the construction of the "Zhongwai Enterprise Service Center" around the actual needs of enterprises at different development stages, focusing on connecting demand communication, professional resources and delivery management, so as to solve for enterprises the frequent need to repeatedly determine "who to contact, what to handle, and how to connect the steps."
It is against this backdrop that Guangdong Zhongwai Service Co., Ltd. is advancing the construction of the "Zhongwai Enterprise Service Center," using a single digital entry point to reconnect previously fragmented needs, professional services and the delivery process. The platform is positioned as an "AI-driven one-stop digital service platform for enterprises," forming six major professional service systems around stages such as enterprise establishment, operational compliance, innovative growth, digital upgrading, global expansion and globalization development.
Business & Tax
BUSINESS & TAX
Intellectual Property
IP SERVICES
Qualifications & Programs
QUALIFICATIONS
Global Expansion
GOING GLOBAL
Hong Kong, Macao & Taiwan
HK · MO · TW
Digital Services
DIGITAL SERVICES
In the service process, enterprises can first describe their actual business problems in natural language; the platform and AI then help sort out needs and match services, after which professional advisors review and confirm and proceed with specific delivery, helping enterprises obtain professional support suited to their development stage more conveniently.
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Digitalization addresses connection efficiency, AI addresses understanding efficiency, and professional services address final delivery quality.
—— Cui Yihua · Keynote Speech
From "enterprises seeking services" to "services understanding enterprises"
In the traditional approach, when seeking professional services, enterprises often need to first clarify the problem, determine the service category, and then find a suitable provider. Facing cross-disciplinary and cross-stage business needs, they must invest considerable communication and coordination costs.
"Services understanding enterprises" emphasizes starting from the enterprise's actual business scenarios, with the platform helping to sort out problems, identify needs and connect professional resources, and then professionals providing judgment and service support. Through this approach, the Zhongwai Enterprise Service Center hopes to lower the threshold for enterprises to obtain professional services, so that starting from expressing their needs, enterprises can receive clear service guidance and achieve smooth connection and continuous follow-up throughout the subsequent process.
The launch ceremony of the "Zhongwai Enterprise Service Center" is held
After the keynote speech, the "Zhongwai Enterprise Service Center Launch Ceremony" was held at the forum site. Cui Yihua, Chairman of Guangdong Zhongwai Holding Group, and Deng Runhua, co-founder of Guangdong Zhongwai Service Co., Ltd., together with attending guests, took the stage to launch it, with the launch visuals displayed simultaneously on the large screen. After the ceremony, the guests posed for a group photo.
Group photo of guests at the launch ceremony of the Zhongwai Enterprise Service Center
This launch ceremony showcased the phased construction achievements of the Zhongwai Enterprise Service Center and marked an important milestone for Guangdong Zhongwai Service Co., Ltd. in advancing the digitalization of enterprise services. Building on the earlier development, the platform will further deepen scenario applications and promote the coordinated development of platform capabilities, professional resources and service processes.
With the SME Expo as a new milestone
The 21st China International SME Fair provided a platform for exchange and demonstration for enterprises' digital and intelligent transformation. Through this appearance, keynote speech and launch ceremony, the Zhongwai Enterprise Service Center demonstrated to the industry its integrated construction practice of "Digitalization + AI + Professional Services," laying the foundation for further deepening scenario applications and professional service coordination.
In the future, Guangdong Zhongwai Service Co., Ltd. will continue to improve the platform capabilities and standardized service system of the Zhongwai Enterprise Service Center, deepen the application of AI in real enterprise service scenarios, continuously integrate professional service resources, and optimize demand matching, progress coordination and delivery management. Centering on the different stages of enterprise establishment, operation, compliance, growth and global development, the Zhongwai Enterprise Service Center will continue to enhance the professionalism, digitalization and intelligence of its services, providing enterprises with more convenient, consistent and reliable professional support.